https://www.theguardian.com/commentisfr ... nism-todaylikes, shares and stories told in 140 characters are easily digestible, and a soft way to get adolescents, in particular, hooked on the movement – and, of course, your brand.
https://bowdoinorient.com/2017/09/08/co ... -equality/State Street Global Advisors, the investment firm behind the ‘Fearless Girl’ sculpture temporarily placed in front of the famous Wall Street bull, pulled off a formidable marketing coup when they placed the statue there on Women’s Day. But let’s not kid ourselves into thinking that it is a brave feminist statement. It is not.
https://www.theguardian.com/commentisfr ... king-livesMoreover, by purchasing these products (many of which were mass-produced by underpaid women in deplorable conditions) we are being woefully hypocritical. And knowing that this planet is continually deteriorating at the hands of exploitative corporations, we must demand more from companies that choose to take activist stances in order to sell their products. No amount of aesthetically pleasing visuals on our Instagram feeds should convince us to put our faith in this inaccessible and unsustainable means of achieving progress.
_______________________________________________________________________________________________________________________________________Corporate feminism tells a story that is convenient to capitalism – if you just try, if you aspire, you and your hardworking family can have that great job and home life that Sandberg and Yahoo's CEO Marissa Mayer sell to us. Focusing on individual success stories, rather than structural inequality, is politically helpful to the Conservative squeeze on living standards.
Inb4...
hier wieder scham- und hirnlos der nächste progressive, super-duper-subversive Werbespot/Film/sonstiges kapitalistisches Unterfangen geshared, gepusht, zuerst abgefeiert und damit in Augen "Kapitalisten und Patriarchen" abgesegnet wird(Stichwort: Reichweite, virales Marketing, Big-Data), weil da waren ja Token-Minderheiten als Models [sic!] (kleiner hint: Heidi Klum und "ihre Mädels", so viel dazu) engagiert und #Feminism oder so.
PS: Und ja, I bims. #endsmett.
PPS: Anscheinend sind die hier in letzter Zeit in Ungnade gefallenen "3rd-Wave-Sex-positive"-Gestalten am Ende wohl doch ehrlicher - die haben ja per Definition kein Problem damit käuflich zu sein(der Preis ist halt nur zu niedrig, Sex-Worker-Gewerkschaft usw.)...
Und die Moral von der Geschicht: Kapitalismus Alternativlos -> marktkonformer Feminismus!?